The infrastructure strategy that helped Stayntouch nail their cost targets

Key stats

• 99% savings utilization rate
• Hit cost-per-room targets while scaling infrastructure
• 3-year savings enabled without long-term lock-in

TL;DR

As Stayntouch scaled rapidly, they faced a familiar SaaS challenge: delivering aggressive cost-efficiency goals without slowing down innovation. Their infrastructure team was lean, their cloud usage dynamic, and their cost-per-room target firm. Traditional cost management approaches—manual reviews, static forecasts, rigid commit models—couldn’t keep up.

That’s where North.Cloud came in.

"Our north star is cloud cost per room. North helps us hit that target, without the friction or risk."

With Flexbot, North’s proprietary flexible commitment management system, Stayntouch unlocked multi-year savings while maintaining flexibility. The platform automated commitment management, eliminated manual reviews, and empowered their team to focus on product innovation and growth.

As a result, Stayntouch was able to meet aggressive cost-per-room targets, reduce leadership burden, and accelerate their investment in AI-powered forecasting tools that enhance how hotels plan and operate.

The challenge: Aggressive cost goals, evolving infrastructure

1. Traditional commit models held them back

Commitment-based discounts sound good—until your usage shifts. Stayntouch’s product footprint evolved quickly, and locking into rigid 3-year plans felt more risky than rewarding.

"We wanted the savings, but not the commitment. North.Cloud gave us a way to do both."

2. Optimization was a leadership burden

Before North, Yossi personally managed cost plans. That meant hours spent forecasting, second-guessing usage, and manually deciding when (or if) to commit.

“I was managing the cost strategy myself, looking at both utilization and savings plans. It was time-consuming, and I constantly had to ask: are we really ready to commit long-term? With technologies, capacities, and regions changing all the time, I had to keep forecasting and wondering, ‘will we actually break even over three years?’”

The solution: Flexbot by North

To meet Stayntouch’s cost-efficiency goals and support rapid growth across hundreds of hotels, the infrastructure team needed a savings strategy that didn’t compromise flexibility or leadership bandwidth. North’s Flexbot feature delivered exactly that—a real-time commitment engine that automatically adjusts coverage to match evolving infrastructure needs.

Real-time commitment optimization

Flexbot is North’s automated commitment engine, designed to adjust cloud savings plans and reserved instances in real time. It continuously analyzes historical and current usage across AWS or GCP, reallocating underutilized commitments and scaling reservations up or down as infrastructure needs shifting.

3-year prices without the lock-in

Stayntouch’s usage patterns shift regularly as they onboard new properties, launch features, and scale operations. Flexbot allows them to access the benefits of long-term pricing without rigid 3-year lock-ins. This gives the team freedom to grow infrastructure without being boxed in.

Predictive cost coverage

Unlike static cost-saving tools, Flexbot uses machine learning to proactively detect upcoming spikes and usage trends, then acts on them. That means Stayntouch doesn’t have to worry about unexpected cost overruns or unused commitments.

Broader platform access, built-in

While Flexbot powers real-time savings, Stayntouch also benefits from the full North platform. That includes access to FinOps insights through Analyze, anomaly detection, and GreenOps capabilities—all designed to make cloud costs more visible, explainable, and sustainable.

Why Stayntouch finalized the partnership

Stayntouch was looking for partner that could support real growth, adapt quickly, and integrate seamlessly into their ops.

Outside of the cost savings, here’s what really stood out:

• Effortless onboarding: "Setup was simple. We added accounts and were up and running quickly."
• Frictionless flexibility: "Adding or removing accounts and modifying savings plans is nearly frictionless. We haven’t seen that level of agility with any other solution."
• Intuitive design: “The portal is very intuitive. Every time I want a clear picture of our spend or potential savings, it’s easier to check North than dig through our cloud provider’s console.”
• A support team that feels in-house: "From the start, North felt like an extension of our team. Everyone was responsive. We had a Slack channel, and support was immediate."‍
• Check ins from North.Cloud: “I really appreciate the periodic reviews I get from North. I don’t have to worry about anything. I just check in, communicate with the team, and take advantage of the savings they surface.”

The impact: Strategic savings that fuel smarter product bets

With North, Stayntouch turned cloud cost management into a competitive edge. They stopped wasting time on manual planning, hit their cost targets, and freed up the budget to go bigger on what matters.

1. Decision-making at the speed of scale

Before North, saving money required leadership cycles. Now, it’s a quick approval.

"It used to be a meeting. Now it’s a yes or no. That’s a win."

2. Scaling efficiently, even with ambitious targets

Their cost-per-room target is fixed. Their infrastructure is not. North gave them a way to scale without breaking their benchmarks.

"We measure cost per hotel room served. With North, we’ve stayed efficient even as we’ve scaled."

3. Budget back in the hands of product teams

Instead of managing spreadsheets, the team is building new forecasting tools to help hotels predict occupancy and staffing needs with AI.

"We’re using those savings to build smarter forecasting models—and bring more AI into our platform."

Stayntouch is growing fast, but they’re not trading efficiency for speed. With North.Cloud in place, they’re expanding their FinOps visibility and pushing the product even further.

“The flexibility and ease of integration really stood out. If someone told me from the start it would be this easy to try, use, and save—I wouldn’t have believed them. But it is. And the savings are real.”